Hansen, Eric

Position Type: 
Job Title: 
Professor of Forest Products Marketing and Department Head
Outreach and Engagement
Wood Science & Engineering
Office Location: 

108 Richardson Hall

Phone Number: 
(541) 737-4240
Fax Number: 
(541) 737-3385
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
B.S., Forest Products Business Management, University of Idaho, 1990.
Research Areas: 
  • Competitive Forest Sector
Research Interests: 
  • Bioeconomy Transition
  • Corporate Responsibility
  • Extension
  • Forest Products Marketing
  • Organizational Innovation


Graduate Major Advisor
Courses Taught: 
  • WSE 455/555
    Industrial Marketing in the Forest Sector
    Marketing relies heavily on effective communication, so this course concentrates on written and oral communication. The course will arm students with the skills necessary to apply basic concepts of marketing of forest products. Application will be highlighted through examples and industry speakers relating course work to the day-to-day work in business.
Selected Publications: 
  1. Riggio, M., N. Alhariri, and E. Hansen. 2019. Paths of innovation and knowledge management in timber construction in North America: a focus on water control design strategies in CLT building enclosures. Architectural Engineering and Design Management. (In Press).
  2. Larasatie, P., G. Baublyte, K. Conroy, E. Hansen, and A. Toppinen. 2019. From nude calendars to tractor calendars”: The perspectives of female executives on gender aspects in the North American and Nordic forest industries. Canadian Journal of Forest Research. (In Press).
  3. Hansen, E. and E. Nybakk. 2018. Response to the global financial crisis: a follow-up study. Journal of Innovation and Entrepreneurship. 7(7):1-12.
  4. Guerrero, J. and E. Hansen. 2018. Cross-sector collaboration in the forest products industry: A review of the literature. Canadian Journal of Forest Research. 48(11):1269-1278.
  5. Larasatie, P., J. Guerrero, K. Conroy, T. Hall, E. Hansen, and M. Needham. 2018. What Does the Public Believe about Tall Wood Buildings? An Exploratory Study in the US Pacific Northwest. Journal of Forestry. 116(5):429-436.

Complete Publications List:

For a complete list of publications, visit Publications