Eric Hansen

Hansen, Eric

Position Type:
Job Title:
Professor of Forest Products Marketing and Department Head
Wood Science & Engineering
Office Location:
119D Richardson Hall
Phone Number:
Fax Number:
Graduate Major Advisor
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
B.S., Forest Products Business Management, University of Idaho, 1990.
Research Areas
Competitive Forest Sector
Research Interests
  • Bioeconomy Transition
  • Corporate Responsibility
  • Forest Products Marketing
  • Organizational Innovation
Graduate Students:
Courses Taught:
  • WSE 455/555
    Industrial Marketing in the Forest Sector
    Marketing relies heavily on effective communication, so this course concentrates on written and oral communication. The course will arm students with the skills necessary to apply basic concepts of marketing of forest products. Application will be highlighted through examples and industry speakers relating course work to the day-to-day work in business.
Selected Publications:
  1. Hansen, E., A. Beckwith, C. Lancaster, and S. Leavengood. 2022. Factory Grown Wood, The Future of Forestry? Wood & Fiber Science. (In Press).
  2. Liu, P. and E. Hansen. 2022. Integrating Corporate Foresight with Open Innovation: Enhancing Competitiveness of Equipment and Technology Suppliers to the US Forest Sector. Canadian Journal of Forest Research. 52:1-10.
  3. Weiss, G., Hansen, E., Ludvig, A., Nybakk, E., & Toppinen, A. 2021. Innovation governance in the forest sector: Reviewing concepts, trends and gaps. Forest Policy and Economics, 130, 102506.
  4. Hansen, E., Kangas, J., and Hujala, T. 2021. Synthesis towards Future-Fittest for mature forest sector multinationals. Canadian Journal of Forest Research. 51:848-858.
  5. Guerrero, J. and E. Hansen. 2021. Company-level cross-sector collaborations in transition to the bioeconomy: A multi-case study. Journal of Forest Policy and Economics. 123.