Hansen, Eric

Position Type: 
Faculty
Job Title: 
Professor of Forest Products Marketing and Department Head
Department: 
Wood Science & Engineering
Office Location: 

119D Richardson Hall

Phone Number: 
(541) 737-4240
Fax Number: 
(541) 737-3385
Education: 
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
B.S., Forest Products Business Management, University of Idaho, 1990.
Research Areas: 
  • Competitive Forest Sector
Research Interests: 
  • Bioeconomy Transition
  • Corporate Responsibility
  • Extension
  • Forest Products Marketing
  • Organizational Innovation

Advising

Graduate Major Advisor
Courses Taught: 
  • WSE 455/555
    Industrial Marketing in the Forest Sector
    Marketing relies heavily on effective communication, so this course concentrates on written and oral communication. The course will arm students with the skills necessary to apply basic concepts of marketing of forest products. Application will be highlighted through examples and industry speakers relating course work to the day-to-day work in business.
Selected Publications: 
  1. Weiss, G., Hansen, E., Ludvig, A., Nybakk, E., & Toppinen, A. 2021. Innovation governance in the forest sector: Reviewing concepts, trends and gaps. Forest Policy and Economics, 130, 102506.
  2. Guerrero, J. and E. Hansen. 2021. Cross-sector collaboration in Oregon’s forest sector: insights from owners and CEOs. International Wood Products Journal. 12(2): 135-143.
  3. Hansen, E., Kangas, J., and Hujala, T. 2021. Synthesis towards Future-Fittest for mature forest sector multinationals. Canadian Journal of Forest Research. 51:848-858.
  4. Legg, B., B. Dorfner, S. Leavengood, and E. Hansen. 2021. Industry 4.0 Implementation in the US Primary Wood Products Industry. Dvrca Industrija. 72(2):143-153.
  5. Guerrero, J. and E. Hansen. 2021. Company-level cross-sector collaborations in transition to the bioeconomy: A multi-case study. Journal of Forest Policy and Economics. 123.

Complete Publications List:

For a complete list of publications, visit Publications