Eric Hansen

Hansen, Eric

Position Type:
Faculty
Job Title:
Professor of Forest Products Marketing and Department Head
Department:
Wood Science & Engineering
Office Location:
119D Richardson Hall
Phone Number:
(541) 737-4240
Email:
Eric.Hansen@oregonstate.edu
Advising:  Graduate Major Advisor
Other Websites:
Textbook: Strategic Marketing in the Global Forest Industries
Education
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
B.S., Forest Products Business Management, University of Idaho, 1990.
Research Areas
Competitive Forest Sector
Research Interests
  • Bioeconomy Transition
  • Corporate Responsibility
  • Forest Products Marketing
  • Organizational Innovation
Graduate Students:
Selected Publications:

  1. Utgard, J., E. Nybakk, and E. Hansen. 2026. The Effect of Wooden Corporate Buildings on Consumer Perceptions of Sustainability and Brand Personality. Forest Policy and Economics. 187. 103785.

  2. Hansen, E., C. Dederich, I. Read, and I. Zivojinovich. 2026. Innovation and R&D: Contrasting the US and Nordic Europe Forest Sectors. BioProducts Business. 11(2):21-34.

  3. Diederichs, V., M. Crandall, and E. Hansen. 2025. Unique Dynamics and Challenges of the Oregon and Washington Hardwood Manufacturing Sector. Journal of Forestry. 123(3), 359-368.

  4. Nasir, V., A. Hosseini, L. Binfield, N. Hasani, S. Ghotb, V. Diederichs, G. Fox, A. McCann, M. Riggio, K. Chandler, and E. Hansen. 2025. Outlook on Human-Centered Design in Industry 5.0: Towards Mass Customization, Personalization, Co-Creation, and Co-Production. Journal of Sustainable Engineering. 18(1):2486343.

  5. Larasatie, P., K. Young, and E. Hansen. 2024. Concrete cracks, wood burns: Competing narratives in the construction sector. International Wood Products Journal. 3 (1), 169-179.