Hansen, Eric

Position Type: 
Job Title: 
Professor of Forest Products Marketing and Department Head
Outreach and Engagement
Wood Science & Engineering
Office Location: 

108 Richardson Hall

Phone Number: 
(541) 737-4240
Fax Number: 
(541) 737-3385
Ph.D., Forest Products Marketing, Virginia Tech University, 1994
B.S., Forest Products Business Management, University of Idaho, 1990.
Research Areas: 
  • Competitive Forest Sector
Research Interests: 
  • Bioeconomy Transition
  • Corporate Responsibility
  • Extension
  • Forest Products Marketing
  • Organizational Innovation
Current/Recent Programs

Gender diversity in the global forest sector
Corporate social performance in US manufacturing
Assessment of business practices in the global CLT industry


Graduate Major Advisor
Courses Taught: 
WSE 111
Renewable Materials for a Green Planet
Renewable materials are an integral part of modern lifestyles, and current societal trends point to increased use of renewable materials. This course provides an overview of renewable materials and their current applications in society. As an overview course, it covers a breadth of renewable material uses and exposes students to life-cycle thinking.
WSE 455/555
Industrial Marketing in the Forest Sector
Marketing relies heavily on effective communication, so this course concentrates on written and oral communication. The course will arm students with the skills necessary to apply basic concepts of marketing of forest products. Application will be highlighted through examples and industry speakers relating course work to the day-to-day work in business.
Selected Publications: 
  1. Hansen, E. and E. Nybakk. 2016. When innovativeness determines market orientation: the forest sector and the Global Financial Crisis. BioProducts Business. (In Press).
  2. Panwar, R., E. Nybakk, E. Hansen, and J. Pinske. 2015. Does the business case matter? The effect of a perceived business case on small firms' social engagement. Journal of Business Ethics. (In Press).
  3. Han, X. and E. Hansen. 2016. Marketing Sophistication in Private U.S. Sawmilling Companies. Canadian Journal of Forest Research. 46(1):181-189.
  4. Nybakk, E., E. Hansen, A. Treu, and T. Aase. 2015. Chemical Supplier’s Perspectives and Impact on Innovation in the Wood Treating Industry. Wood and Fiber Science. 47(1):31-43.
  5. Hansen, E., E. Nybakk, and R. Panwar. 2015. Pure versus Hybrid Competitive Strategies in the Forest Sector: Performance Implications. Forest Policy and Economics. 54:51-57.
  6. Hoibo, O., E. Hansen, and E. Nybakk. 2015. Building material preferences with a focus on wood in urban housing: durability and environmental impacts. Canadian Journal of Forest Research. 45(11):1617–1627.
  7. Vidal, N., R. Kozak, and E. Hansen. 2015. Adoption and Implementation of Corporate Responsibility Practices: A Proposed Framework. Business & Society. 54(5):701-717.
  8. Panwar, R., E. Hansen, and E. Nybakk. 2015. Being good when not doing well: Examining the effect of the economic downturn on small manufacturing firms. Organization and Environment. 28(2): 204-222.